Design & print folded flyers & leaflets
Personalize your flyer. Create & print folded flyers - quickly and professionally
- Sheet folded once in the middle, results in 4 pages.
- Clear, concise structure for content.
- Ideal for invitations, information, product presentations.
- Example: Invitation to an exclusive opening event
- Compact format, easy to distribute.
- Optionally with finishing
- Two sides are folded to the center, resulting in 6 clearly structured pages.
- Opens like a window or altar.
- Example: Image flyers for real estate or luxury brands
- Compactly closed, effective area unfolded.
- For invitations, image flyers and high-quality offers.
- Two fractions: The sheet is folded once horizontally and once vertically: 8 compact pages.
- Perfect for large plans, posters, city or location maps, information sheets and product overviews.
- Example: Exhibition flyer or comprehensive information card
- Compact end format: small and easy to distribute.
- Multi-folded sheet: pages are wrapped. 6 to 12 pages.
- Ideal for structured, continuous content.
- Example: Product presentation for new cosmetics line
- Compact format, large unfolded.
- Price lists, imagebrochures and events.
- Two folds: Sheet is folded once horizontally & vertically: 6 to 10 pages.
- Ideal for plans, posters, image or infographics.
- Example: City map or event overview
- Compact & handy: large surface area: Flyer closed is easy to distribute or send.
Folding flyers & leaflets printed by the WENZEL printing company
Folded flyers and leaflets from Druckerei Wenzel compact, clear, strong branding
The whole story in one go: folded flyers and leaflets structure content clearly and get your message to where it counts at trade fairs, in sales, at the point of sale or as an invitation. We have been producing them quickly, cleanly and reliably in Munich since 1969.
What are folded flyers and leaflets?
- Folded flyer: multiple folds, several customizable pages.
- Leaflet/folder: at least one fold, clearly structured content. Typical fold types: Single seam, Wrap fold, Zigzag fold, Altar fold - for 4, 6, 8 or more pages, depending on the layout.
Why they convince
- Compact and handy, yet plenty of space for content
- Logical structure that guides readers through your topics
- Economical even for small print runs
- Haptically valuable, with finishing on request
- Measurable via QR code, PURL or voucher code
- Sustainable options with FSC® paper and recycled variants
Formats, papers, finishes
- Formats: DIN long, A6, A5, A4 - plus special formats as required.
- Papers: matt or glossy picture printing, natural and recycled, offset - on request FSC® papers.
- Grammages: 135-300 g/m². Recommendation: 170-250 g/m² for a stable feel.
- Finishing: soft touch, matt scratch-resistant or glossy film, water-based dispersion varnish, foil embossing for highlights. Clean creasing ensures crease-free edges.
Commitment that works
- Product lines, price overviews, service portfolios
- Invitations, programs, schedules
- Sales documents and leave-behinds according to dates
- Gastronomy menus, culture and event communication On request, we can combine your folded flyer with suitable advertising technology/mounting for the on-site appearance.
Our service to keep things running smoothly
- Advice on target, fold type, paper and feel
- Graphics & layout service, data check, GDPR-compliant processing
- Local production at several locations in Munich, print runs from 10 pieces
- Fast production, delivery by express, courier service in the Munich area or as special individual deliveries or collection
- Convenient ordering also in the online store
Briefly tell us your objective, scope and distribution channel. We'll recommend the right type of fold, the right paper and the optimum finishing for folded flyers that look good in the hand and stay in the mind.
FAQs on folded flyers and leaflets: trends, materials, formats
What are the current design trends for folded flyers and leaflets?
- Typography in focus: large, clear headlines, variable fonts, strong hierarchy.
- Reduction & white space: minimalist layouts, precise grids, clear lines.
- Format & fold as a stage: DIN long, square or special formats; single fold, wrap, zigzag or Altar fold for storytelling.
- Haptics & SustainabilityNatural and recycled papers, FSC® textured surfaces, noticeable creasing.
- Fine accents: soft touch, matt scratch-resistant foil, water-based dispersion varnish; foil embossing for logos or headlines.
- Color world & image style: reduced palettes, targeted color accents/color blocking, authentic photos, hand-drawn elements, subtle vintage look.
- Linking with digital: QR codes, PURLs and voucher codes for measurable response.
Practical tip: One core message per page, a few strong motifs and targeted finishing - this is how the fold guides readers safely through your content.
Which materials are particularly popular and what are they suitable for?
- Picture printing paper (matt or glossy): Very good color reproduction, high level of detail. Ideal for color-intensive Advertising flyer, product presentations and folded flyers.
- Offset paper, uncoated: Natural feel, easy to write on and stamp. Perfect for response elements, forms and direct communication.
- Uncoated uncoated paper: Warm and valuable. Suitable for brand presentations with character, elegant presentations and authentic stories.
- Recycled paper and FSC®-certified versions: Visible environmental awareness without any loss of quality. For sustainable campaigns, corporate communication and public institutions.
- Chromo board: Robust, dimensionally stable, exclusive appearance. Ideal for durable leaflets, cards and premium inserts.
Finishes for more effect and protection
- Film lamination: matt, glossy or soft-touch for a better feel
- Embossing/foil embossing: Visibly and tangibly highlights logos and headlines.
Practical tip: Choose paper according to its intended use and feel, finishing sparingly as an eye-catcher so that your message remains clear and of high quality.
Which formats and fold types are common?
Folded flyers and leaflets are available in classic DIN formats such as DIN long, A6, A5, A4 as well as eye-catching special formats and square variants. Popular fold types are Single seam (single fold), Wrap fold, Zigzag foldwindow rebate/alternate rebate and Cross fold. The choice of fold type depends on the size and intended use: with more folds, there are more designable pages available - ideal for clearly organizing extensive information.
What sustainable options are available for folded flyers?
In short: you have a large, tested selection - from recycled papers to PVC-free finishes.
- Papers: recycled papers, FSC®- and PEFC™-certified qualities; also with Blue Angel or EU Ecolabel on request.
- Inks & varnishes: environmentally friendly printing inks, water-based dispersion varnishes; optional vegan declared options.
- Foils & finishing: PVC-free foils, soft-touch/matt/glossy; used sparingly for effect and protection.
- Traceability: verified certificates and transparent material specifications.
At Druckerei Wenzel you get sustainable material combinations with advice at eye level. Production takes place locally in Munich, from 10 pieces, with fast production and flexible express delivery, Courier service Munich area or for collection.
Who are folded flyers and leaflets particularly suitable for?
They can be used universally - from event invitations and product presentations to menus, info folders or image flyers. Thanks to the versatility of format and material, almost any objective and communication task can be optimally implemented.
What currently makes a particularly effective folding flyer?
A mixture of clear, striking design, high-quality materials, sustainable production and a fold type selected to suit your intended use. Add to this concise content that is tailored to the recipient - and your advertising material becomes an eye-catcher and will be remembered.
Folding flyers and leaflets are central elements of classic print advertising and modern marketing
Folded flyers & leaflets - classic, versatile and simply effective
Folded flyers are among the most popular print products of all. No wonder: they are handy, clear and get to the heart of the information. Folding creates several pages that can be clearly structured and creatively designed - perfect for everything from product information to invitations or image projects.
What exactly is a folded flyer?
A folded flyer is basically a sheet of paper that has been folded several times. It sounds simple, but it has many possibilities: Depending on the type of fold, between four and sixteen pages are created, which can be freely designed. This allows content to be structured logically - from a small announcement to a detailed Brochure.
The most important rebate types:
Single seam - Folded once in the middle, ideal for invitations or short promotions.
Wrap fold - several pages that roll up like a book, perfect for product presentations.
Zigzag fold (Leporello) - folded like an accordion, popular for city maps or step-by-step guides.
Altar fold (Window rebate) - opens like double doors, ideal for image flyers with a surprise effect.
Cross fold - is folded twice and offers plenty of space, e.g. for information sheets or posters.
Format? Everything is possible from A4 to DIN long to square or completely individual.
Materials & finishing
You can feel the paper - and that's where the difference arises.
Whether matt, glossy or with a soft-touch surface: the right material gives your Flyer Character.
Popular options:
Picture printing paper for rich colors and clear details
Uncoated paper or recycled paper for an authentic, lasting effect
FSC® or Blue Angel papers, when environmental awareness plays a role
With foil stamping the look can be further enhanced - for that extra touch.
Where folded flyers are used
Folded flyers fit almost everywhere:
as Product overview or offer flyer
for Company presentations and image projects
as Invitation to events or trade fairs
as Menu in gastronomy
or as Info sheet in tourism, schools or clubs
They are simply the perfect solution if you have a lot to say - but still want to remain clear.
What is currently changing
Even in the world of Flyer a lot is happening:
Sustainability is playing an increasingly important role - recycled paper, climate-neutral printing, environmentally friendly inks.
Creative formats and Punchings ensure that your Flyer stands out in the stack.
Print meets digitalQR codes or NFC tags make the transition from paper to online very easy.
Design trends are moving in the direction of large images, bold typography and lots of white space.
Why folded flyers are still worthwhile
Despite social media and digital advertising: a well-designed Flyer remains tangible, personal and memorable.
You can take it with you, pass it on and read it at your leisure - no screen can do that.
If the design, paper and concept are right, it becomes a small brand ambassador with a long-lasting effect.
In short:
Folded flyers and leaflets are real classics but anything but old-fashioned. They combine clear design with a tactile experience, fit in every pocket and stay in the mind.
Not found the right product?
Contact our customer advisory service!
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